The Standard Bangkok by Jaime Hayon: Colour, Culture and an Urban Sanctuary
Jaime Hayon developed the interior concept for The Standard Bangkok around the city's mix of cultures, food, art and design. Rather than translating Bangkok through literal motifs, Hayon uses colour, texture, furniture and local references to create social spaces that feel energetic, informal and deliberately expressive.
The ground floor is conceived as an urban sanctuary. Greenery and saturated colour soften the base of the tower, while curved seating, sculptural furniture and woven lighting establish a more playful atmosphere than the conventional business-hotel lobby.
On the main lobby level, The Parlor operates as an all-day social hub. Teal, blue, yellow and natural textures appear together in unexpected combinations, while mirrors, plants and hand-crafted lighting create small pockets for conversation inside the larger open plan.
Tease, the hotel's tea room, takes a more graphic approach with black-and-white patterning, arched display niches and bright accent colours. The Standard Grill similarly reinterprets the classic brasserie and American steakhouse through exaggerated geometry and a more irreverent palette.
Hayon keeps the guestrooms calmer. Neutral backgrounds are paired with retro-inspired furniture, curved sofas and individual colour accents, allowing the rooms to feel connected to the public spaces without repeating their intensity.
Local culture is integrated across furniture, lighting and decorative elements, while the public areas deliberately exaggerate materiality. Woven pendants, coloured upholstery, glossy surfaces and patterned floors make the hotel feel tactile as well as visual.
The result is a hotel built around contrast: neutral rooms and exuberant social spaces, local references and international design language, retro forms and contemporary materials. Hayon's work gives The Standard Bangkok a strong personality while preserving the relaxed informality central to the brand.
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