Swatch Marks 15 Years of the Art Peace Hotel With an Artist Collection

Swatch is marking the 15th anniversary of the Swatch Art Peace Hotel with a special artist collection that became available globally on September 24.

A long-running cultural platform

The Shanghai residency brings artists from different disciplines and countries together for periods of work and exchange. Its longevity connects Swatch’s history of artist collaborations with a programme built around creative process.

From residency to watch design

The anniversary collection translates work associated with six artists into watch form. Swatch highlights Yu Yang, known as YY, whose visual language brings together street-art references, Chinese tradition and pop imagery.

Fifteen years gives the project weight beyond a short campaign cycle and offers a useful case study in how a consumer brand can sustain a cultural residency over time.

Editorial note: anniversary and global-release details verified through Swatch’s official press material.