Swarovski Goes Maximalist in Paris With New Holiday and Spring Jewels

Swarovski used Paris Fashion Week to present a maximalist mix of holiday and spring jewellery, fine jewellery, decorative objects and crystal-heavy fashion pieces under Giovanna Engelbert.

Six years into a new visual era

Global creative director Giovanna Engelbert has spent six years reshaping Swarovski’s fashion identity. The Paris presentation brought that direction together through statement crystal pieces, fine jewellery and objects.

From swans to wings and colour

The holiday collection revisits the Swarovski swan with a more theatrical attitude, while feather and wing motifs expand the scale. The presentation also introduced new colour combinations within the Millenia line and a playful Pop collection.

Jewellery moves closer to fashion spectacle

Crystal mini-dresses and campaign-focused pieces show how Swarovski continues to move beyond accessory retail into a more image-led fashion position.

Editorial note

This article is based on Vogue reporting published on 30 September 2026.

Source: Vogue, 30 September 2026 — https://www.vogue.com/article/massimalismo-in-paris-swarovski-puts-its-holiday-and-spring-jewels-on-show