Aston Martin Debuts the DBX GT at Its New Q London Space in Mayfair
Aston Martin has introduced the DBX GT at Q London, a new Berkeley Square venue designed to function as flagship showroom, event destination and bespoke commissioning space.
A car launch and a property statement
The DBX GT made its debut at Q London in Mayfair, tying a new performance model to a new physical expression of Aston Martin’s luxury positioning.
Q London expands the bespoke experience
The Berkeley Square location is designed as more than a conventional showroom. It will host events and serve as a first contact point for clients exploring individual commissions through Aston Martin’s Q service.
Luxury brands keep investing in destination retail
The move reflects a wider shift from transactional retail toward private, hospitality-influenced brand spaces where product specification becomes part of the experience.
Editorial note
This article is based on Wallpaper* reporting published on 1 October 2026.
Source: Wallpaper*, 1 October 2026 — https://www.wallpaper.com/transportation/aston-martin-dbx-gt-revealed-at-q-london
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