A.W.A.K.E. Mode Enters Spring 2027 After a Major Ownership Shift
A.W.A.K.E. Mode’s Spring 2027 collection arrives after a change in the label’s ownership. Vogue reports that Natalia Alaverdian sold a majority stake to an outside investor in summer 2025, around the period in which she was developing this lineup. The clothes retain a clear visual identity: familiar garments are altered through unusual openings, emphatic proportions and details that refuse to stay in their expected place.
Tailoring With an Unexpected Edge
The lookbook moves between studio photographs and more informal settings, including streets, gardens and interiors. That variety helps make the transformations legible. A cropped jacket can seem relatively straightforward until its lower edge overlaps another panel; a longer sleeve or a displaced layer changes the outline without requiring an entirely unfamiliar garment.
One navy combination concentrates several of those ideas. A small upper jacket frames the chest above a long skirt pierced with large round openings. Extended dark panels fall beside it and end in long fringe. The openings let the body interrupt the solid colour, while the trailing lengths make the outfit look different with every shift in stance.
Discs, Fringe and Negative Space
Circular shapes recur across the photographs. Sometimes they are the material of a skirt or a loose outer layer; elsewhere, the circles are missing, leaving a perforated surface. The difference is important. Added discs can build weight and texture, while cutouts let light pass through a garment that might otherwise seem substantial.
Fringe supplies another kind of motion. It can extend a hem well beyond the opaque part of the garment or turn a simple shape into a much less stable outline. A striped upper layer above a long dark skirt, for example, balances a clear horizontal rhythm with a lower half that moves more freely. The contrast keeps the decoration tied to the whole silhouette.
Everyday Pieces, Reconsidered
Denim gives the collection a useful point of familiarity. Very wide flares extend down from a close waist, making the shift in proportion easy to see. Checked jackets, plain shirts and striped dresses provide other recognisable starting points. A bright yellow garment or a neon openwork layer can then introduce a much stronger interruption.
The styling makes the humour visible without explaining it. A guitar, a board-like object or a deliberately awkward pose changes the relationship between the model and the garment. Some images are composed like fashion portraits; others look closer to small scenes. Throughout, the clothes keep their own construction in view.
The collection’s continuity lies in that method rather than in one repeated look. A jacket, a skirt and a pair of jeans can all become unfamiliar through a single altered edge or an exaggerated scale. Spring 2027 shows how much variation Alaverdian can create while keeping the original garment recognisable.
Collection Lookbook
Fifty-three collection photographs by Natalia Alaverdian, credited “Natalia Alaverdian / Courtesy of A.W.A.K.E. Mode” in Vogue’s Spring 2027 gallery. The images include styled scenes and alternative views; they are presented as a lookbook rather than a runway sequence.
A.W.A.K.E. Mode Spring/Summer 2027 — photograph 1 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 2 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 3 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 4 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 5 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 6 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 7 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 8 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 9 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 10 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 11 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 12 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 13 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 14 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 15 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 16 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 17 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 18 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 19 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 20 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 21 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 22 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 23 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 24 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 25 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 26 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 27 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 28 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 29 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 30 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 31 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 32 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 33 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 34 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 35 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 36 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 37 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 38 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 39 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 40 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 41 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 42 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 43 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 44 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 45 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 46 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 47 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 48 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 49 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 50 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 51 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 52 A.W.A.K.E. Mode Spring/Summer 2027 — photograph 53
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