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The Beatles on The Ed Sullivan Show: A Night That Shaped Pop Culture History On February 9, 1964, the world witnessed a seismic cultural shift. Four young men from Liverpool—John Lennon, Paul McCartney, George Harrison, and Ringo Starr—stepped onto the stage of The Ed Sullivan Show. In just over an hour, they transformed not just American music but the global entertainment industry. The Beatles’ appearance remains one of the most iconic moments in television and music history