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The Legacy Behind Graff Founded in 1960 by Laurence Graff in London, Graff has earned global recognition as one of the world’s leading diamond authorities. Often called the “King of Diamonds,” Laurence Graff built his house on a philosophy of absolute perfection — from sourcing rare rough stones to cutting and polishing them in-house. The Graff Bridal Collection reflects this uncompromising commitment to excellence, offering engagement rings and wedding bands that highlight

The Diamond Authority of Graff Founded in 1960 by Laurence Graff in London, Graff has become synonymous with some of the rarest and most valuable diamonds ever discovered. Often referred to as the “King of Diamonds,” Laurence Graff built his reputation by sourcing, cutting, and transforming extraordinary stones into breathtaking works of art. Graff controls much of its production process — from rough stone selection to final setting — ensuring unmatched precision and quality